Global Insights, Precise Demographics – Nexus Global Survey

Our global demographic surveys are designed to deliver accurate, actionable data, giving you a comprehensive view of population trends, cultural behaviors, and market opportunities worldwide.

Key Demographic Insights

At Nexus Global Survey, we prioritize accurate and balanced gender representation in all our studies to ensure the reliability and inclusiveness of our data. By employing rigorous sampling methods and ensuring diverse gender participation across all regions, we maintain high-quality, unbiased insights that reflect true demographic trends. Our team is committed to upholding gender equity throughout the survey process, from data collection to analysis, delivering results that empower businesses to make informed, inclusive decisions.

NON BINARY/OTHER 9.6%

FEMALE 35.9%

MALE 54.5%

35-44
25%

25-34
35%

18-24
22%

65+
1%

55-64
5%

45-54
12%

Manufacturing
10%

Education
12%

Finance
15%

Healthcare
18%

Technology
24%

Other
7%

Government
6%

Retail
8%

Comprehensive Participant Overview by Region

North America (42,500 Participants)

United States: 28,750 participants

1. Key sectors: Technology (35%), Healthcare (25%), Finance (20%)

2. Major hubs: New York, San Francisco, Chicago

3. Demographics: 55% urban, 45% suburban/rural

Canada: 13,750 participants

1. .Strong representation in technology and natural resources

2. Key markets: Toronto, Vancouver, Montreal

3. Demographics: 70% urban, 30% rural

Europe (38,750 Participants)

United Kingdom: 6,500 participants

1. Key Sectors: Technology (30%), Finance (30%), Manufacturing (15%), Healthcare (10%), Others (15%)

2. Major Hubs: London, Manchester, Birmingham, Edinburgh

3. Demographics: 80% urban, 20% suburban/rural

Germany: 5,750 participants

1. Key Sectors: Manufacturing (40%), Technology (25%), Finance (15%), Healthcare (10%), Others (10%)

2. Major Hubs: Berlin, Munich, Frankfurt, Hamburg

3. Demographics: 75% urban, 25% suburban/rural

Europe (38,750 Participants)

France: 5,200 participants

1. Key Sectors: Technology (25%), Finance (20%), Luxury Goods & Fashion (15%), Healthcare (15%), Manufacturing (10%), Others (15%)

2. Major Hubs: Paris, Lyon, Marseille, Toulouse

3. Demographics: 78% urban, 22% suburban/rural

Netherland: 2,000 participants

1. Key Sectors: Technology (30%), Finance (25%), Logistics (20%), Agriculture & Food (15%), Others (10%)

2. Major Hubs: Amsterdam, Rotterdam, Utrecht, Eindhoven

3. Demographics: 88% urban, 12% suburban/rural

Europe (38,750 Participants)

Belgium: 1,742 participants

1. Key Sectors: Finance (30%), Technology (25%), Pharmaceuticals (15%), Logistics (15%), Others (15%)

2. Major Hubs: Brussels, Antwerp, Ghent, Liège

3. Demographics: 85% urban, 15% suburban/rural

Switzerland: 1,258 participants

1. Key Sectors: Finance (35%), Pharmaceuticals & Healthcare (30%), Technology (15%), Manufacturing (10%), Others (10%)

2. Major Hubs: Zurich, Geneva, Basel, Lausanne

3. Demographics: 74% urban, 26% suburban/rural

Europe (38,750 Participants)

Poland: 4,500 participants

1. Key Sectors: Manufacturing (35%), Technology (20%), Finance (15%), Agriculture (10%), Others (20%)

2. Major Hubs: Warsaw, Kraków, Wrocław, Gdańsk

3. Demographics: 60% urban, 40% suburban/rural

Czech Republic : 3,800 participants

1. Key Sectors: Manufacturing (40%), Technology (20%), Finance (15%), Tourism & Hospitality (10%), Others (15%)

2. Major Hubs: Prague, Brno, Ostrava, Plzeň

3. Demographics: 72% urban, 28% suburban/rural

Asia (52,300 Participants) East Asia:

Japan: 8,500 participants

1. Key Sectors: Technology (30%), Manufacturing (25%), Finance (15%),

   Healthcare (10%), Retail & Consumer Goods (10%), Others (10%)

2. Major Hubs: Tokyo, Osaka, Yokohama, Nagoya

3. Demographics: 91% urban, 9% suburban/rural

South Korea : 7,100 participants

1. Key Sectors: Technology (35%), Manufacturing (25%), Finance (15%), Healthcare (10%), Retail & Entertainment (10%), Others (5%)

2. Major Hubs: Seoul, Busan, Incheon, Daegu

3. Demographics: 92% urban, 8% suburban/rural

Asia (52,300 Participants) East Asia:

Southeast Asia:

China: 10,000 participants

1. Key Sectors: Manufacturing (30%), Technology (25%), Finance (15%), Healthcare (10%), Retail & E-commerce (10%), Others (10%)

2. Major Hubs: Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu

3. Demographics: 64% urban, 36% suburban/rural

Singapore: 4,200 participants

1. Key Sectors: Finance (30%), Technology (25%), Logistics & Trade (20%), Healthcare (15%), Others (10%)

2. Major Hubs: Singapore (city-state)

3. Demographics: 100% urban

Asia (52,300 Participants) South Asia:

Malaysia: 3,500 participants

1. Key Sectors: Manufacturing (30%), Technology (20%), Finance (15%),

   Healthcare (10%), Agriculture & Natural Resources (15%), Others (10%)

2. Major Hubs: Kuala Lumpur, Penang, Johor Bahru, Selangor

3. Demographics: 77% urban, 23% suburban/rural

Indonesia: 4,000 participants

1. Key Sectors: Agriculture & Natural Resources (30%), Manufacturing (25%), Technology (15%), Finance (10%), Retail & E-commerce (10%), Others (10%)

2. Major Hubs: Jakarta, Surabaya, Bandung, Medan

3. Demographics: 57% urban, 43% suburban/rural

Asia (52,300 Participants) South Asia:

India: 11,000 participants

1. Key Sectors: Technology (30%), Manufacturing (25%), Agriculture (20%),

   Finance (10%), Healthcare (10%), Others (5%)

2. Major Hubs: Mumbai, Delhi, Bangalore, Hyderabad, Chennai

3. Demographics: 34% urban, 66% suburban/rural

South America (22,600 Participants)

Brazil: 10,000 participants

1. Key Sectors: Agriculture & Natural Resources (30%), Manufacturing (25%),

   Technology (15%), Finance (10%), Healthcare (10%), Others (10%)

2. Major Hubs: São Paulo, Rio de Janeiro, Brasília, Belo Horizonte

3. Demographics: 87% urban, 13% suburban/rural

Argentina: 5,600 participants

1. Key Sectors: Agriculture & Natural Resources (35%), Manufacturing (20%), Technology (15%), Finance (10%), Healthcare (10%), Others (10%)

2. Major Hubs: Buenos Aires, Córdoba, Rosario, Mendoz

3. Demographics: 92% urban, 8% suburban/rural

South America (22,600 Participants)

Chile: 4,200 participants

1. Key Sectors: Mining & Natural Resources (35%), Agriculture (25%), Finance

   (15%), Technology (10%), Healthcare (10%), Others (5%)

2. Major Hubs: Santiago, Valparaíso, Concepción, Antofagasta

3. Demographics: 90% urban, 10% suburban/rural

Colombia: 3,200 participants

1. Key Sectors: Agriculture (30%), Manufacturing (25%), Finance (15%), Technology (10%), Healthcare (10%), Others (10%)

2. Major Hubs: Bogotá, Medellín, Cali, Barranquilla

3. Demographics: 77% urban, 23% suburban/rural

Africa (18,900 Participants) North Africa:

Egypt: 3,500 participants

1. Key Sectors: Agriculture (30%), Manufacturing (25%), Technology (15%),

   Tourism (10%), Finance (10%), Others (10%)

2. Major Hubs: Cairo, Alexandria, Giza, Port Said

3. Demographics: 43% urban, 57% suburban/rural

Morocco: 2,300 participants

1. Key Sectors: Agriculture (35%), Manufacturing (25%), Tourism (15%),Technology (10%), Finance (10%), Others (5%)

2. .Major Hubs: Casablanca, Rabat, Marrakech, Tangier

3. Demographics: 64% urban, 36% suburban/rurala

Africa (18,900 Participants) Sub-Saharan Africa:

South Africa: 5,800 participants

1. Key Sectors: Mining & Natural Resources (30%), Finance (20%), Manufacturing (15%), Technology (15%), Agriculture (10%), Others (10%)

2. Major Hubs: Johannesburg, Cape Town, Durban, Pretoria

3. Demographics: 67% urban, 33% suburban/rural

Nigeria: 3,700 participants

1. Key Sectors: Oil & Natural Resources (35%), Agriculture (25%), Technology (15%), Finance (10%), Manufacturing (10%), Others (5%)

2. Major Hubs: Lagos, Abuja, Port Harcourt, Kano

3. Demographics: 52% urban, 48% suburban/rural

Africa (18,900 Participants) Sub-Saharan Africa:

Kenya: 1,600 participants

1. Key Sectors: Agriculture (35%), Technology (20%), Tourism (15%),

   Manufacturing (10%), Finance (10%), Others (10%)

2. Major Hubs: Nairobi, Mombasa, Kisumu, Nakuru

3. Demographics: 28% urban, 72% suburban/rural

Ghana: 1,000 participants

1. Key Sectors: Agriculture (40%), Mining & Natural Resources (25%), Technology (15%), Finance (10%), Manufacturing (5%), Others (5%)

2. Major Hubs: Accra, Kumasi, Takoradi, Tamale

3. Demographics: 58% urban, 42% suburban/rural

Australia/Oceania (15,400 Participants)

Australia: 12,000 participants

1. Key Sectors: Mining & Natural Resources (30%), Technology (20%), Finance

   (15%), Agriculture (15%), Healthcare (10%), Others (10%)

2. .Major Hubs: Sydney, Melbourne, Brisbane, Perth

3. Demographics: 86% urban, 14% suburban/rural

New Zealand: 3,000 participants

1. Key Sectors: Agriculture (35%), Tourism (20%), Technology (15%),

   Manufacturing (10%), Finance (10%), Others (10%)

2. Major Hubs: Auckland, Wellington, Christchurch, Hamilton

3. Demographics: 86% urban, 14% suburban/rural