Modern market research leverages a diverse array of data collection techniques that blend traditional and innovative approaches. Online surveys provide a mobile-responsive platform for gathering insights from geographically dispersed populations, while phone interviews offer a more personal interaction method. In-person focus groups continue to deliver valuable qualitative research, enabling rich, interactive discussions and direct participant observations. The emerging field of AI-enhanced data collection techniques is transforming research methodologies, introducing sophisticated tools for advanced sampling, sentiment analysis, and predictive insights. By strategically integrating these varied approaches, organizations can develop comprehensive research strategies that capture robust, multi-dimensional data across different participant segments and research objectives.